Project LUV SEAT:
Repurpose With Purpose
43 acres of leather from 80,000 Southwest Airlines seats become a bag collection worthy of your best adventures.Shop Now
Creating Beauty From Excess
We are designers who seek out a new design paradigm. This is different than traditional design philosophy, which tells us that we can create anything imaginable, no matter what resources it will use.
Our philosophy is the opposite.
We create beauty from what already exists and make it useful through smart design. This approach protects us from being wasteful, harming the environment, and living unsustainably. Many of our products are also unique and limited edition due to the origin of their material. We are proud of the world that our design paradigm will create and hope you will join us in the shift.